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ARD honoured to be in the Rivet-50

October 25, 2018

Rivet’s Influential 50 is an index of the most creative and forward-thinking leaders driving the global jeanswear industry. The Influential 50 represent the upward direction the denim community strives for with each new collection, innovation and technology.

ARD to launch Denim Democracy Exhibition

October 08, 2018

During Amsterdam Denim Day's from Oct. 22-26th, the Alliance for Responsible Denim will be launching our travelling exhibition titled 'Denim Democracy'. Designed by Karena Codona, Denim Democracy highlights the collaborative journey our members have been on over the past 2 years. An event & panel discussion organized by Pakhuis de Zwijger and hosted by Circl will take place on the 23rd. 

In November you can find us in Lil'Amsterdam at Central Station. 

Kuyichi's Classic Blue

September 23, 2018

Kuyichi have been active & dedicated members within the Alliance. Check out their sustainable journey on their blog, as they pioneer for responsible denim. 

The Time is Now for Recycled Cotton

Read Helene Smits' own piece on the urgency of adopting recycled textiles, and why an industry wide approach is necessary for real progress. 

A Friend In Garmon

July 30, 2018

Garmon is helping denim brands adopt best practices for sustainable manufacturing. In June, the company teamed up with the Alliance for Responsible Denim to host “doctor visits” with six denim brands.

Doctor Visits, an ARD Success

June 11, 2018

In an effort to help brands minimize the environmental impact of their jeans' finishing processes, Made-By, along with experts from Jeanologia, Tonello, Rudolf & Garmon have just completed their 2nd round of Dr. Visits.

Taking Sustainability to the United Nations

For real change to happen at the speed at which it needs to happen, policymakers need to be made aware of the urgency, and the United Nation provides just the right audience. Dutch article and a picture of our stand can be found here

Alliance for Responsible Denim at the United Nations HQ

July 02, 2018

The Alliance for Responsible Denim will be showcasing during the High-Level Political Forum at the United Nations headquarters in NYC from the 9th-18th of July. We will be highlighting and sharing the work our members and partners have done to contribute to the Sustainable Development Goals 6, 7, 12 and 17. 

Greening Blue Jeans - Insights into collaboration

June 27, 2019

Read about the insights being gained from our multi-stakeholder collaboration. Published in Network for Business Sustainability, by Garima Sharma. 

June 06, 2018

What does it take to scale post-consumer recycled denim? Dr. Lori DiVito, Helene Smits and Alliance brand members spoke at Denim PV about the steps they have taken and continue to take to close the loop. 

Textile Exchange - Organic Cotton Round Table

May 09, 2018

The Alliance for Responsible Denim will be taking-part in the Textile Exchange's round-table discussion in Izmir, Turkey on the 10th and 11th of May. We are honored to be invited to share the research coming out of our open-innovation platform and to provide initial insights into competitor collaboration for sustainability within the denim industry. 

Fashion Revolution NL - How Blue are your jeans?

April 22, 2018

The Alliance for Responsible Denim, along with MUD Jeans and HNST Jeans, spoke on the improvements brands and initiatives have undergone to create a smarter and cleaner denim industry since the filming of the China Blue documentary in 2005. As the kickoff event to Fashion Revolution Netherlands, it is time people ask and know, 'Who made my clothes?'

Join our 'Smart Talk' at Denim PV - May 23rd @ 3pm

From denim to denim, the future in a blue world. In the future we will need to produce more and better in order to answer to the needs of the future generations and to respect the planet.
Will the denim value chain be ready for this challenge? Is the Circular Economy a possible answer?

With the guidance of Helene Smits in collaboration with Alliance for Responsible Denim a workshop that will look at the Circular Economy from the denim perspective.

PCRD Innovation Featured in Rivet

April 15, 2018

Read about the future of pre- & post-consumer recycled denim, and the Alliance's dedication to seeing it become the norm, rather than the exception. 

WGSN Features ARD

February 05, 2018

Check-out not only the innovation happening within the Alliance, but also across the industry in fabrics and textiles that were showcased at this year's 7th Future Fabrics Expo. More information can be found on WGSN under the sub-heading Trade Shows, Future Fabrics Expo.

ARD Showcasing @ 7th Future Fabrics Expo

January 23, 2018

The Alliance for Responsible Denim will be showcasing on the 24-25th of January the post-consumer recycled denim fabrics developed by our alliance partner mills:  Orta, DDI, Enschede Textielstad, Wolkat, Seazon-tex, Royo & Tavex. Come check-us out and the amazing innovation taking plus in the field of textiles. 

NRC Live: Cooperation, the Key to Success

November 27, 2017

The Alliance for Responsible Denim was invited to speak on our approach to industry wide cooperation. When all parties involved work together and share responsibilities are innovative solutions found and real value added. A night full of insight and drive that sought to answer which parties are needed to initiate a movement?; what is the potential of the"unlikely allies" and what are success factors for a good cooperation?

Denim Alliance at Denim Première Vision

November 19, 2017

The future is circular! Presenting at Denim PV in Paris, the Denim Alliance highlighted the active steps we are taking to create a smarter and cleaner industry. Click here for the full article. 

Alliance for Responsible Denim calls on the industry to use more recycled Denim

October 30, 2017

FashionUnited was present at the Alliance for Responsible Denim's Long Live Denim event.


Encouraging the adoption of more post-consumer recycled denim, the event garnered attention around fabric innovation; peaking brands' interests and demand. 

The Alliance for Responsible Denim Goes Beyond the Blah Blah

October 19, 2017

Time to stop talking, it's time we start acting. At the annual Beyond Green event hosted by Circle Economy and the Amsterdam Fashion Institute, the Alliance was inspired to continue our pioneering spirit to circularity. 


October 26, 2017

See the latest and greatest innovations in post-consumer recycled denim (PCRD).


Read the press release here.

Gala of Sciences

November 21, 2016

During the Gala of Sciences, the research project of the Alliance for Responsible Denim was presented. Read the press release here.

Kickoff Alliance for Responsible Denim

October 13, 2016

Denim City hosted the Kickoff of the Alliance for Responsible Denim project. Read the press release here.

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